Simon Dell from Cemoh recently sat down with three of the best in the business in Brisbane to discuss the ins and outs of advertising for small businesses and gaining the optimum exposure at the right cost.
- Emily Forrest, Head of Growth, Reload Media
- Liam Loan-Hack, General Manager, UM
- Pete Cunningham, Partner, Redsuit
During the panel discussion, they discussed the following:
- Small business what is your market? What is your advertising spend?
- How do you determine what is “best spend” in advertising
- How do you know you are getting a return from the channels you are using
- What are the best channels to use – where do you get bang for your buck?
- What content stands out and makes you memorable
- Learn about advertising in traditional media and in today’s world
Catch up on the session now:
About Simon Dell, CEO, Cemoh
A marketing veteran with over a decade’s experience, Simon runs his own agency and has written for a number of leading marketing publications. Areas of expertise include Marketing, Brand, and Business Advisory.
About Emily Forrest, Head of growth, Reload Media
Leading the growth and sales team at Reload, Emily is acutely attentive to the fact that marketing is only one piece of the puzzle when it comes to business success. Having been immersed in the online and marketing industry for over 12 years, her expertise in complex business structures and strategic oversight is unparalleled. Always focusing on the big picture goals and objectives, Emily drives purposeful collaboration between both internal and external teams to facilitate client success.
About Liam Loan-Lack, General Manager, UM
Liam started his career in intellectual property law before making the switch into the marketing & advertising world. Liam has worked in the US, UK, and ANZ on some of the world’s largest brands: Amazon, Burger King, Flight Centre, Coles, Officeworks, Target, and most recently here in QLD: RACQ.
Having been schooled at the world-class Institute of Practitioners in Advertising in London he is drilled on the practical application of marketing effectiveness and balancing the short and long-term effects of advertising. Recently, Liam has led clients to win x2 Effies awards (the gold standard in advertising being proven as the driver of improved revenue & profitability) and in 2020, Liam was accepted onto the prestigious Marketing Academy – the preeminent cohort of top-tier and progressive Marketing talent in Australia.
His current role as one of the Executive GMs at Universal McCann (“UM”) sees him consult on best practice advertising strategies for growth in B2C and B2B categories, along with leading integrated media-creative new business pitches for the agency nationally. UM is ranked out of all advertising agencies as #2 across all health measures of People, Clients, Structure, and Stability in Australia, boasting an enviable client list: the Federal Government, Nestle, American Express, Kmart, and Intuit to name but a few.
About Pete Cunningham, Partner, Redsuit
Pete started his career in advertising as a dog’s body in 1982 having dropped out of university with a GPA of 1.2. He then worked in Brisbane and Sydney agencies before forming Anderson Cunningham Advertising with John Anderson in 1990. The pair rebranded the agency as Redsuit in 1995 to reflect their belief that the agency is here to help their clients stand out in a busy marketplace.
Pete’s work across brands and behaviour change has been presented as case studies nationally and internationally and Pete has served as Queensland Chair and National Board Member of Advertising Federation of Australia and Vice-President of the Australian Association of Social Marketing. His passion is seeing great work brought to life – and producing the briefs that make this happen. He says his agency, Redsuit, has always done its best work with challenger – or challenged – brands: organisations that see marketing as key to them getting ahead – or regaining some lost ground.
Campaigns under Pete’s direction have been recognised nationally and internationally – in particular, the agency’s work for Griffith University and Queensland Health – both winners of AFA Effectiveness Awards, the Australian advertising industry’s highest accolade. He has a simple premise: take what’s authentic and make it compelling.
